Printing Express, Inc is a full service printer, which means we can do just about anything. In addition to printing, we provide the following services to help you complete your project.
Marketing Services Provider
Direct Mail Marketing
Newer technologies and distribution channels have made some people question the effectiveness of direct mail marketing in today's business world. But smart marketers continue to find success using direct mail. A recent study from MarketingSherpa found that 79% of more than 1000 marketing professionals questioned still consider direct mail to be effective or very effective marketing.
And why not? Done properly, direct mail marketing can deepen customer loyalty and increase front-of-mind awareness for a company and its brand.
When you're ready to launch a direct mail campaign, we can help. We're experts at creating super-successful direct mail materials that "wow" customers and prospects alike.
From creative concepting and eye-catching design, to expert production, mailing list curation, and efficient, effective distribution, we can manage your direct mail project every step of the way. Whatever the goal, we'll help you get the word out and succeed.
When your printed project is finished, we can also manage your mailing services to save you time and energy. We offer a full-service, turn-key mailing solution. To learn more, follow the links in the Mailing section above.
New Product Launch
Say you're launching a new product and want to give it a competitive edge. Or perhaps you're ready to introduce your services to a new market or to a new segment of prospects who have previously gone untapped. Whatever the case, you want to make a big splash, but you also want to make sure it's the right kind of splash (think Olympic diver vs. cannonball or belly flop). That's where we come in.
Our marketing support team provides the services and expertise you need to make a positive impact (and impression). From printed postcards, product literature, PURLs, and media kits to complete multichannel marketing campaigns, we'll get you started on the right foot and lead your journey every step of the way.
Personalized URLs (or PURLs) are custom website addresses set up to deliver highly specialized content to your customers and prospects based on their individual preferences and tastes.
The premise is fairly simple. When you add a PURL to a print or email marketing campaign, each recipient will receive their own unique website link, associated with their specific account or contact information. On a print piece, such as a postcard, flyer, or newsletter, the PURL will appear as a printed website address, somewhere on the page. For an email campaign, it will be a clickable link. In both cases, the address is unique to each recipient, so no two are the same.
When the customer clicks the PURL (in an email message) or types that PURL (from a direct mail piece) into the address bar on their favorite browser, the website they are linking to will use that PURL to identify the visitor and deliver personalized content targeted specifically to them.
PURLs are an effective way to connect with customers on a very personal level. As such, they're good for verifying and updating customer information, presenting highly targeted offers, and eliciting feedback. They're also great for tracking click-throughs and measuring the effectiveness of a marketing campaign.
Top brands use PURLs all the time—and you can, too—without spending a fortune and without the need for an advanced degree in computer science (or even a basic understanding of web technology). Want to learn more? We'd be happy to help.
Have you ever received something that you know is bulk mail, but yet you read it because it is personalized with your name? It's amazing how seeing your name in print can raise the level of curiosity you have about the contents of a mail piece. Your customers and prospects will have the same reaction when they receive a mail piece that has been personalized using variable data printing.
Variable data printing enables you to be more intentional about your marketing strategy by providing a way to personalize any printed piece. However, moving personalized information from a database to paper can be a difficult task, especially when the database is large or complex. We can help.
We would be happy to partner with you in exploring the world of variable data printing. Call our print shop today for more information about how you can incorporate variable data printing into your company's marketing strategy.
We have many, many options to choose from when you need to bind your booklets, manuals, or catalogs.
Here are some of the more popular binding products and services we offer.
- Our booklet making machine - A truly amazing piece of equipment that collates, staples, and folds loose sheets into very nice and professional looking booklets.
- Comb binding - The classic round plastic bindings that require nineteen little square holes in each sheet of paper. This process can be used for books up to 400 pages. Pages can be added or removed easily. And the finished book lies flat when opened.
- Tape bindings - Known for its strength and durability, tape binding is frequently the choice of librarians and graduate school professors. Works best with documents up to 300 pages.
- We also provide printed or plain covers, clear acetate covers, and other types of bindings for specialty projects.
Coil binding, also known as spiral binding, is a commonly used bookbinding style for creating documents, reports, presentations, and proposals. This binding style is known by a number of names, including spiral coil, color coil, ez-coil, plastic coil, spiral binding, plastikoil and coilbind. Documents bound with spiral coil have the ability to open flat on the desk or table and offer 360° rotation for easier note-taking. Durable and strong, this binding method is often used for documents that need to be mailed. Spiral-coil-bound spines are available in more colors and sizes than other binding styles. Please call us to learn about the many options we have available.
Comb binding is one of the many ways to secure pages together into a book. This method utilizes round plastic spines, 19 rings, and a hole puncher that makes rectangular holes. Comb binding is sometimes referred to as plastic-comb binding or spiral-comb binding, too. Our printing firm has a large variety of different-sized comb bindings, ranging from 3/16 of an inch (for 10 sheets of 20# paper) up to 2 inches (for 400 sheets of 20 pound paper). We can also provide a variety of different colors to enhance the appearance of your project.
Perfect binding provides a result similar to that of a paperback book. The phone directory on your desktop is a common example. National Geographic would be another. At our printing firm, we get many requests to bind software manuals, instruction manuals, and many varieties of soft-covered books using perfect binding. We print the heavy-duty covers separately and attach them at the spine with a strong, flexible glue. We then trim the books on three sides to make them look clean and professional.
Stapling is one of the simplest – and most effective – methods of binding used today. In addition to stapling loose sheets together through the front of the page, we can saddle-stitch (staple through the spine) magazines and other multi-page items such as catalogs, annual reports, and newsletters.
Saddle-stitching is a sturdy, durable, and attractive binding option. The number of pages our saddle-stitching equipment can bind together varies depending on the weight of the paper used, but the results are the same every time: nice, clean, and professional.
Printing & Copying Services
B&W Digital Printing
Black and white digital printing is one of our specialties.
We have the capabilities to produce big copy jobs very quickly. Our commercial-quality, high-speed copy equipment provides high-quality images at a surprisingly low cost!
When you need fast, inexpensive copies of higher quality than you can get on your office copy machines, give us a call. We're ready to help!
The demand for full-color printing is exploding, and why not? Studies have repeatedly shown that full-color printed materials are more "influential" and promote higher response rates than two-color or black-and-white materials. This holds true whether those print pieces are used for sales, marketing, or educational purposes. Adding color will cost more, but it serves a useful purpose. If you're considering moving up to full-color printing, give us a call. We're experts at color printing and look forward to putting our knowledge to work for you.
In the courtroom, a single case can require thousands of individual documents, all carefully reproduced and painstakingly organized. Whether it's paper originals or computer files, we can copy, enlarge, mount, and laminate your court materials to look their best when you need them the most.
Litigation jobs demand speed and precision from an experienced hand, but more importantly, they require complete confidentiality on the part of our employees. No amount of speed and accuracy can make up for a breach of confidence. That's why we never compromise our commitment to maintaining confidentiality.
Government copying. Medical records. Legal briefs. Whatever the need -- large or small -- we can handle all your litigation needs. Our wide range of litigation copy services includes:
- Color copies from books, slides, photos, maps, charts, and graphs
- Black and white copies
- Enlargements in black and white or color
- Full-color exhibits
- Oversized document reproduction
- Custom or standard index tabs
- Two or three-hole drilling
- Complete bindery services
- Bates stamping
We're proud to provide exceptional service and quality while preserving your clients' privacy. Let us show you what we can do for you today!
Spot Color Printing
Spot printing provides depth to your project by adding one or two additional colors in key locations on the page. Spot colors can be added to any standard one, two, or four-color project. They're great for overprinting logos, company colors, and other key elements that require exceptional color accuracy.
Two-color printing uses two colors of ink (most often black and a second color) to create a dramatic contrast for a variety of printing needs. Less expensive than full-color printing, two-color printing is often used for business cards, flyers, brochures, letterhead, stationery, envelopes, and other similar office or business documents, to produce an eye-catching image at a competitive price.
Studies show that two-color printing is more effective at attracting attention than its one-color counterpart. We have hundreds of ink colors to choose from and can even create a custom-mix for you.
Bindery & Finishing Services
Collating is the process of gathering individual sheets and other elements of your printing project and assembling those elements into a final product.
Copiers can collate automatically, but did you know that we can quickly and efficiently collate other items, too? Our high-speed collating equipment can bring together all the elements of your project, saving you the time it would take to hand-collate the project. The next time you have a big project that requires collating, keep us in mind - we make it so easy, you'll never want to hand-collate again.
When you need high-speed folding, you've come to the right place. Our bindery/finishing department provides many different options for folding. Our high-speed folding machines can fold at speeds exceeding 5,000 sheets per hour. Many different folding formats are available, and for more unique folding jobs, we also offer several hand-folding options.
We can provide unlimited quantities of folded materials for your special printed projects.
Do you have a special project that needs a unique touch? We do gluing, tying, folding, labeling, collating, stamping, inserting, sealing, product attachment, kitting, packing—and just about anything else you can imagine. Our bindery services department is fully capable of handling all your labor-intensive needs.
It sounds a little funny, but we're experts at drilling holes. We have powerful hydraulic paper drilling machines that feature many different sizes of paper drills and enable us to position the hole just about anywhere on the sheet of paper. Just remember to allow 1/2 an inch of extra margin for three-hole drilling along the side of the sheet of paper.
Here's an interesting note: Did you know studies have shown that people tend to save printed items longer if they are three-hole drilled? Marketing experts think that subconsciously we tend to feel like we need to put a three-hole drilled sheet into a ring binder or save it for future reference.
Simply put, laminating prolongs the life of your printed projects. How?
- Increases durability
- Preserves colors
- Enables your projects to withstand moisture
- And protects your projects from fingerprints, abrasions, and smudges.
Next time you want to add a little something extra to your printing, let us laminate your printed projects for you!
Many carbonless forms and invoices require sequential numbering. Numbering is an inexpensive and effective way to maintain accurate records and improve organization.
We can number a variety of papers and sheet sizes. Choose from black or red ink, as well as descending or ascending numbers on most printed projects.
We have very sophisticated, computerized, digital paper cutters that are extremely fast and accurate.
Our commercial paper cutters feature high-pressure hydraulic clamps to prevent paper shifting and razor-sharp carbon steel blades to guarantee the most precise cuts.
Perforating a printed form can create an easy-to-remove response card, coupon, or customer feedback form.
Our wide variety of perforating blades gives you flexibility when designing pieces that need to separate effortlessly. We can also design pieces that can stand up to the rigors of post office mailing equipment without pulling apart.
Our highly trained and knowledgeable staff will happily offer suggestions and solutions for your perforating needs.
Did you know that "stitching" is another word for stapling? The only difference is that the phrase stapling is generally used when you're trying to bind together no more than 40 pages. Stapling is done with lightweight desktop equipment. Stitching generally requires an industrial-sized, floor-mounted piece of equipment. At our printing firm, we have a variety of stapling and stitching machines that can handle any type of book or printed project you need to assemble.